Pivoting with Purpose: Achieving utilities’ future goals by innovating the outreach process

power lines into the distance

2021-04-20T11:00:00 - 2021-04-20T12:00:00

Last year left a lasting mark on the work of energy, utility and sustainability leaders. The silver lining in this “year on pause,” however, is that it forced industry leaders to pivot to maintain generation and conservation goals and shift communications to their customer base. Moreover, multiple utilities still achieved their outreach goals and grew their positive reputations in their communities.

17th Annual Inspiring Efficiency Awards Webinar

IEA branded banner

2021-03-23T15:30:00 - 2021-03-23T17:00:00

Raise a glass to the Midwest’s best and brightest at the 17th annual Inspiring Efficiency Awards virtual event. Join us to recognize your peers and celebrate the strides in our industry despite an unpredictable year.

The Inspiring Efficiency Awards recognize Midwest leaders who deliver groundbreaking advancements in energy efficiency in five categories: Leadership, Education, Impact, Marketing and Innovation.

Leveraging Online Channels for Success: A case study of successful Online Marketplace promotions

person on computer

2021-04-08T11:30:00 - 2021-04-08T12:30:00

Ameren Illinois has successfully leveraged its Online Marketplace during the ongoing pandemic. Learn what marketing and customer engagement strategies the Ameren Illinois Energy Efficiency Program used to promote its smart thermostat rebate to customers during a challenging and unprecedented year.


  • Stephanie Cole, Sr. Marketing Account Manager, CLEAResult
  • Cameron Fairbanks, Strategic Account Leader, EFI
  • Cheryl A. Miller, Energy Efficiency Advisor, Ameren Illinois Company

MEEA’s Q1 Programs Webinar- Strategic Energy Management and Program Evaluation

2020-03-25T11:00:00 - 2020-03-25T12:00:00

The MEEA Programs Webinar Steering Committee would like to announce our first webinar of the year! Join us this March for a showcase of Strategic Energy Management Programs. In this webinar, we will feature utility SEM programs with a focus on those programs which incorporate the cohort model. We will also explore the evaluation results of this program type and offer customer perspectives speaking to the success of these programs.

Workshop: Valuing Energy Efficiency


2017-06-15T13:00:00 - 2017-06-15T16:00:00

Rosemont, IL

This members-only workshop preceding MEEA's Annual Meeting explores three ways that we place value on energy efficiency in the Midwest. Evolving approaches to cost-effectiveness testing can affect how we demonstrate the value to utilities and the public of EE programs and portfolios. The increasing use of integrated resource planning (IRP) provides an opportunity to value EE as a long-term system resource.