MEEA

Pivoting with Purpose: Achieving utilities’ future goals by innovating the outreach process

power lines into the distance

2021-04-20T11:00:00 - 2021-04-20T12:00:00

Last year left a lasting mark on the work of energy, utility and sustainability leaders. The silver lining in this “year on pause,” however, is that it forced industry leaders to pivot to maintain generation and conservation goals and shift communications to their customer base. Moreover, multiple utilities still achieved their outreach goals and grew their positive reputations in their communities.

17th Annual Inspiring Efficiency Awards Webinar

IEA branded banner

2021-03-23T15:30:00 - 2021-03-23T17:00:00

Raise a glass to the Midwest’s best and brightest at the 17th annual Inspiring Efficiency Awards virtual event. Join us to recognize your peers and celebrate the strides in our industry despite an unpredictable year.

The Inspiring Efficiency Awards recognize Midwest leaders who deliver groundbreaking advancements in energy efficiency in five categories: Leadership, Education, Impact, Marketing and Innovation.

Leveraging Online Channels for Success: A case study of successful Online Marketplace promotions

person on computer

2021-04-08T11:30:00 - 2021-04-08T12:30:00

Ameren Illinois has successfully leveraged its Online Marketplace during the ongoing pandemic. Learn what marketing and customer engagement strategies the Ameren Illinois Energy Efficiency Program used to promote its smart thermostat rebate to customers during a challenging and unprecedented year.

Presenters:

  • Stephanie Cole, Sr. Marketing Account Manager, CLEAResult
  • Cameron Fairbanks, Strategic Account Leader, EFI
  • Cheryl A. Miller, Energy Efficiency Advisor, Ameren Illinois Company