Pivoting with Purpose: Achieving utilities’ future goals by innovating the outreach process

power lines into the distance
MEEA Webinars


Last year left a lasting mark on the work of energy, utility and sustainability leaders. The silver lining in this “year on pause,” however, is that it forced industry leaders to pivot to maintain generation and conservation goals and shift communications to their customer base. Moreover, multiple utilities still achieved their outreach goals and grew their positive reputations in their communities. Panelists from NTC will discuss how innovating outreach efforts by digging into core values, following specific market trends for greater impact regarding decarbonization goals and customizing hybrid solutions in each unique community is the clear way forward for utilities in 2021 and beyond.

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