retrofit

In this MEEA Technical Webinar, held on October 25, 2011, hear Ed Thomas of Electric & Gas Industries Association (EGIA) and Tiger Adolf of Building Performance Institute (BPI) discuss  program implementation best practices for residential retrofit program managers to generate homeowner awareness, engage traditional and social media, recruit contractors to participate, motivate homeowners to take action, balance appeal of rebate vs. financing incentives, etc. 

How do we transform residential energy efficiency into a self-sustaining industry that doesn't require government and utility-funded rebates? Make it emotional. Through A/B testing with the Department of Energy and other market research, EnergySavvy has identified psychological triggers that get homeowners to buy into energy efficiency. 

Learn about MEEA's work developing the collaborative, statewide Illinois Home Performance with Energy Star program, the first comprehensive market-based residential retrofit program in Illinois.  This effort involved coordinating with Illinois utilities as well as government agencies and other nonprofits in order to make a sustainable program that will encourage homeowners to invest in home energy upgrades and support contractors and auditors who perform these services.