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Marketing Webinar Series

MEEA’s newest series of webinars focusing on how energy efficiency is marketed across the Midwest with a focus on social media, marketing strategies, online education and more.

Marketing Energy Efficiency: Experiential Marketing and Building an Efficiency Conscience Community

In this webinar, part of MEEA's ongoing Marketing Energy Efficiency webinar series, speakers from Event Marketing Stragegies and ICF International discuss engaging customers through experiential marketing efforts and bringing the community together around energy efficiency.

Marketing Energy Efficiency: Social Media, Online Education and Communicating with Utilities

In the first installment of MEEA's new Marketing Energy Efficiency webinar series, held on December 6, 2011, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education. 

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