EcoMedia is the newest addition to the CBS Corporation portfolio, providing a green value-add for advertisers across television, radio, interactive, publishing and outdoor. Through the groundbreaking EcoAd program, EcoMedia offers advertisers the unique ability to make tangible improvements to communities and the environment while also connecting more effectively with their consumers. This unique business model provides advertisers with the only truly sustainable option for their media purchasing. Each EcoAd devotes a portion of the media buy to fund environmental projects in communities across the United States.